What should a great personal website actually do?

A practical checklist for a website that earns its place in your professional life.

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NAMEUP EDITORIAL / 4 MIN READ

Explain your relevance

Within the first screen, visitors should understand who you are, what you do and why it matters to them. A beautiful introduction still needs to say something.

Show evidence

Use selected work, experience and verifiable achievements. Explain your role and the context. Never substitute vague superlatives for specific evidence.

Make the next step obvious

Choose a primary action: start a conversation, explore your work or invite you to speak. Make contact accessible on mobile and desktop.

Build for people and search

Use descriptive titles, readable text, meaningful links and fast pages. Your name, expertise and biography should be clear in the page itself, not hidden inside images.

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Good at what you do?
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