DEMONSTRATION / FICTIONAL FIGURES
Founder / B2B technology
180 days / fictional profile
From a fragmented digital presence to a coherent founder platform, editorial voice and media narrative.
9
press features
5
podcast interviews
3
event invitations
RESULTS / REPUTATION IN MOTION
A name people
come looking for.
Visibility is useful when it creates the right conversations. Here is what a stronger personal presence can look like.
24
editorial features
12
podcast interviews
8
stage appearances
90
days in this demo scenario
Fictional aggregate scenario, not reported performance.
WHERE IMPACT SHOWS UP
More than visible.
Relevant.
01 / Media & interviews
In the conversation.
A perspective journalists can use. A media kit that makes introductions easier. Stories built around experience.
02 / Podcasts
Behind the microphone.
Relevant conversations with the right audiences. Preparation, narrative and clips that extend the life of an appearance.
03 / Events & speaking
On the right stage.
A clear speaker position, compelling topics and materials built for event organisers.
04 / Google / SEO
Found by your name.
A stronger owned presence across name-based searches, with a website, clear biography and authoritative content.
05 / ChatGPT / AI search
Understood by AI.
Clear public sources, consistent facts and structured content that help systems understand who you are. Inclusion and citations vary.
06 / Digital reputation
A more balanced picture.
Legitimate corrections and relevant new content can improve the mix of search results. We do not guarantee the removal or demotion of critical articles.
ILLUSTRATIVE SCENARIOS
The next chapter.
In numbers.
DEMONSTRATION / FICTIONAL FIGURES
Executive / professional services
120 days / fictional profile
A website and content programme designed to make a leadership perspective easier to discover.
18
expert articles
4
stage appearances
6/10
relevant first-page results
DEMONSTRATION / FICTIONAL FIGURES
Expert / independent advisor
150 days / fictional profile
An illustrative change in a fixed set of name queries and AI prompts. Real measurement needs query, date, language and location records.
3/10 → 7/10
relevant name-search results
0/5 → 3/5
AI answers citing owned sources
11
educational articles
WHAT WE MEASURE
Evidence over
impressions.
Coverage links. Published episodes. Confirmed speaking appearances. Search snapshots for agreed queries. Dated AI-response checks. Relevant enquiries. Each tells a different part of the story.
Search rankings and AI responses change. Outreach is not a booking; a booking is not a published appearance. We keep those measures separate.
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